I was so disappointed, not just because of me, but because of the other writers. I felt that there were tons of talented artists, who can’t show themselves, because nobody cares about them. That’s why we launched an online magazine (Lendület Magazin) in 2013. It is a platform for talented artists, where they can upload their works, and we conduct interviews with them. It was a great test for us too, to understand social media better. When or what you should post? I believe that online marketing is about testing all the time. What works, and what doesn’t? Because what was working for you yesterday, maybe won’t work two or three months later.
I think this constant change, and the full time brainstorming to find out new techniques made marketing my passion. I don’t really believe in understanding marketing from books, because mostly by the time they publish a book it is useless, and not up-to-date.
After deciding to become a social media expert, I started working with a book publishing company. Because of the leadership, I left them after a year, but in the meantime I learned a lot. Each author was a new challenge. Everyone needs to be supported and marketed differently. But! Everyone needs their own brand. So most of the readers will be upset, because even if you are the best writer in the world, if you just sit back and don’t work on a brand, nothing will happen. Fortunately you can sell anything with good marketing!
I find it important to keep up-to-date on everything about online marketing, so I’m constantly looking for events where I can learn. I was at the WebSummit in Lisbon, the TechSummit in Dublin, and the Synergy Global Forum in New York.